Why a Metallic Business Card Could Be Your Next Best Marketing Investment

If you want to really set a strong impression, you should consider getting business cards made out of an unusual material. People are experimenting with ever-more creative ideas for the designs of their business cards, to help them leave a strong impression. However, have you ever thought about a metallic business card? Take for example …

Everything You Need to Know to Make Memorable Brand Stickers that Really Stand Out

Stickers

Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition. With so many stickers in circulation, and so many brands competing for consumer attention, …

Why the Most Organised and Efficient Employees Still Use Paper-Based Books and Diaries

Diaries

We keep getting told that we should digitise the office’ and move as much as we can to our computers. There are certainly benefits to computers (what modern workplace doesn’t rely on them?), however the zeal in embracing technology can sometimes make us lose sight of the benefits of using paper-based materials too.   There …

The Definitive Guide to 2017 Australian Calendars

As we head into 2017, charity organisations continue to be a major factor in Australian calendar production. Generally speaking, most calendar themes are at least loosely tied to the cause represented by each individual charity. For example, the Buy a Bale organisation, established to support farmers and others having a rough time in rural areas …

Overcoming the Costs and Trials of Self-Publishing

Self-publishing offers a path to seeing your work in print and making it available to people regardless of perceived commercial viability by agents and publishing houses. Self-publishing can even be highly profitable for those who succeed at it. With the availability of inexpensive print-on-demand technology, you can easily self-publish on a shoestring budget and deliver …

Tools and Resources for Designers

Like all designers, you probably spend a lot of time trying to find the perfect pattern, font, and colour combo for your project. But what if you could just bookmark a page that had all the design tools and resources you’ll ever need, cutting out those gruelling hours of searching? Well, you can. Here you’ll …

The Story of Helvetica

Since its release in 1957, Helvetica has fast become one of the world’s most popular fonts. It’s now almost omnipresent in print, on the internet, and even in news and movies. But what are the driving factors behind this popularity? Where did Helvetica start, and why is it so popular today?