Have you thought about the value of having custom envelopes as part of your marketing strategy? We often take the humble envelope for granted, but did you know that colourful envelopes are as much as nine times more likely to be opened? If you want the envelope’s contents to be read then you’re going to …
Have you considered using swing tags – or ‘hang tags’ as they’re also often called – to promote your brand at an event? They’re such a simple and inexpensive piece of collateral to produce, and so easy to overlook, however they’re also a hidden weapon in the marketing arsenal – and any brand worth its …
If you want to really set a strong impression, you should consider getting business cards made out of an unusual material. People are experimenting with ever-more creative ideas for the designs of their business cards, to help them leave a strong impression. However, have you ever thought about a metallic business card? Take for example …
If you’re looking for an effective, inexpensive way to market your business, you should consider printing a stack of bookmarks. Small and inexpensive to print, the key benefit of the bookmark is that it’s something that people tend to use for long periods of time, and see often… Every time they open their book, in …
Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition. With so many stickers in circulation, and so many brands competing for consumer attention, …
We keep getting told that we should digitise the office’ and move as much as we can to our computers. There are certainly benefits to computers (what modern workplace doesn’t rely on them?), however the zeal in embracing technology can sometimes make us lose sight of the benefits of using paper-based materials too. There …
Printing on bookmarks is an ideal way to promote your business. Not only are they fun and useful (after all, just about everyone reads books), but they’re also something that’s going to be used almost every day. This means your brand is going to be right there, in front of your customers, on an ongoing …
Brochures remain one of the most effective marketing mediums available to businesses. This is because people appreciate having good quality, tactile information and are willing to spend longer looking at a brochure than they would reading a digital advertisement or similar. The benefits for your business are that you can provide more information through a …
Many designers that walk among us are actually not university-trained graphic designers at all. Thanks to the internet and the plethora of apps and websites out there, even the most design-challenged people can become great graphic designers. But, there are some essential things you need to know if you’re going to dabble in the design …
Digital technologies infuse every part of our lives. We use digital devices for work, and for play – our phones are never far from our hands, we watch movies anywhere, at anytime with our iPads or Android tablets, and our laptops mean we can take our offices anywhere we go. We use digital devices to …