When you’re designing a custom poster, you have very limited number of words to work with. You need to catch your audience’s attention, make sure they know everything they need to, and then show them where to go to get more information if they’re interested. This isn’t easy, and there is a degree of artistry …
Have you thought about the value of having custom envelopes as part of your marketing strategy? We often take the humble envelope for granted, but did you know that colourful envelopes are as much as nine times more likely to be opened? If you want the envelope’s contents to be read then you’re going to …
Have you considered using swing tags – or ‘hang tags’ as they’re also often called – to promote your brand at an event? They’re such a simple and inexpensive piece of collateral to produce, and so easy to overlook, however they’re also a hidden weapon in the marketing arsenal – and any brand worth its …
If you want to really set a strong impression, you should consider getting business cards made out of an unusual material. People are experimenting with ever-more creative ideas for the designs of their business cards, to help them leave a strong impression. However, have you ever thought about a metallic business card? Take for example …
One of the most effective marketing tricks is putting advertising on things that are practical and actually get used. Given how many people work in offices, or have home offices, office accessories are one of the best canvases for marketing material. Another benefit to branding office accessories is that there are so many different options …
Tote bags are experiencing an explosion in popularity at the moment, as their flexibility, robustness, and eco-friendliness drives a spike in demand among consumers. They’re also great for businesses, as branded tote bags become walking billboards and advertisements for your brand. Carried around during daily activities, they offer a longevity that is the envy of …
If you’re looking for an effective, inexpensive way to market your business, you should consider printing a stack of bookmarks. Small and inexpensive to print, the key benefit of the bookmark is that it’s something that people tend to use for long periods of time, and see often… Every time they open their book, in …
You should already be aware that colour is critical to a brand, as the colours that you choose to represent your brand will have a big impact on how people perceive and interact with it. Indeed, there’s an entire brand of psychology called ‘colour psychology,’ which looks at how people respond to different colours. Having …
Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition. With so many stickers in circulation, and so many brands competing for consumer attention, …
We keep getting told that we should digitise the office’ and move as much as we can to our computers. There are certainly benefits to computers (what modern workplace doesn’t rely on them?), however the zeal in embracing technology can sometimes make us lose sight of the benefits of using paper-based materials too. There …