While it’s hard to escape the hype around the benefits that online marketing brings to brands, it’s important that businesses – especially B2B businesses – continue to reach audiences through offline channels. B2B marketing needs to be approached differently than B2C. When reaching out to consumers, you want to be interacting with them frequently – …

When it comes to advertising, there is no silver bullet that converts 100% of your potential customers. And while digital marketing is easier to analyse, tried-and-true marketing techniques such as posters shouldn’t be discounted altogether. Inbound vs. outbound marketing In offices around the globe, a debate rages on. The two sides? Inbound marketing whizz kids …

The printed word is still powerful and influential. Holding a booklet helps to give the material in it weight and authority. And for that reason, you should still be making use of the printed word when promoting your own business. Here’s some other important reasons: 1. Booklets are more versatile When you think about the …