If you’re looking for an effective, inexpensive way to market your business, you should consider printing a stack of bookmarks. Small and inexpensive to print, the key benefit of the bookmark is that it’s something that people tend to use for long periods of time, and see often… Every time they open their book, in …
You should already be aware that colour is critical to a brand, as the colours that you choose to represent your brand will have a big impact on how people perceive and interact with it. Indeed, there’s an entire brand of psychology called ‘colour psychology,’ which looks at how people respond to different colours. Having …
Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition. With so many stickers in circulation, and so many brands competing for consumer attention, …
We keep getting told that we should digitise the office’ and move as much as we can to our computers. There are certainly benefits to computers (what modern workplace doesn’t rely on them?), however the zeal in embracing technology can sometimes make us lose sight of the benefits of using paper-based materials too. There …
There’s an idea in the era of digital media that a printed postcard is no longer useful. However, this perception isn’t accurate at all. Postcards, when done right, are still an enormously effective tool for marketing or to share information. Indeed, in some ways, postcards remain one of the most effective approaches to branding, and …
Printing on bookmarks is an ideal way to promote your business. Not only are they fun and useful (after all, just about everyone reads books), but they’re also something that’s going to be used almost every day. This means your brand is going to be right there, in front of your customers, on an ongoing …
Many people say that print won’t hold value in 2019. While the Internet and digital platforms do indeed account for the biggest slice of the marketing pie now, and offer benefits around analytics and interaction that print can’t, there’s still going to be an important and ongoing role for print into the foreseeable future. In …
Brochures remain one of the most effective marketing mediums available to businesses. This is because people appreciate having good quality, tactile information and are willing to spend longer looking at a brochure than they would reading a digital advertisement or similar. The benefits for your business are that you can provide more information through a …
While there’s so much being written about the effectiveness of email and other digital platforms for marketing, the smartest brands aren’t overlooking the value of the printed word. Flyers continue to be a highly effective marketing channel for all brands. This is because they capture the attention of consumers for longer, are more memorable, and …
You’ve probably been told over and over again to invest big in email marketing. It has been positioned as something of a holy grail of marketing, typically accompanied with phrases such as “guaranteed results” and “deep customer engagement.” While it’s true that email marketing delivers results when used correctly, it’s not the only effective approach …