5 Reasons Australians Prefer Mail Flyers Over Email Marketing

You’ve probably been told over and over again to invest big in email marketing. It has been positioned as something of a holy grail of marketing, typically accompanied with phrases such as “guaranteed results” and “deep customer engagement.” While it’s true that email marketing delivers results when used correctly, it’s not the only effective approach …

Why 2019 will be the year of offline marketing for B2B

While it’s hard to escape the hype around the benefits that online marketing brings to brands, it’s important that businesses – especially B2B businesses – continue to reach audiences through offline channels. B2B marketing needs to be approached differently than B2C. When reaching out to consumers, you want to be interacting with them frequently – …

7 Benefits of Marketing with Posters for Small Businesses

When it comes to advertising, there is no silver bullet that converts 100% of your potential customers. And while digital marketing is easier to analyse, tried-and-true marketing techniques such as posters shouldn’t be discounted altogether. Inbound vs. outbound marketing In offices around the globe, a debate rages on. The two sides? Inbound marketing whizz kids …

15 of the very best brochure designs

The humble brochure remains one of the most effective ways to get a customer’s attention, and then drive purchasing behaviour. Informative, enjoyable to read, colourful, and useful, a brochure lets a potential customer know what’s on sale, what’s worth buying, and what to look for when they come to the store. For your business to …

10 reasons why you should offer your customers gift vouchers

One of the most powerful marketing tools that you have at your disposal is the gift voucher. Used effectively, a gift voucher does not just bring revenue into the business. It also builds a stronger relationship between you and your customer, helps you to find new customers (the person getting the gift voucher may have …

How Your Business Should be Utilising Brochures

Darkhorse - Utilising Brochures

A well-designed brochure can be one of the most effective marketing tools for your business to get products and services into the hands of the masses (especially for small businesses). But, it’s important to get it right. Why should your business use a brochure? A beautifully-designed, eye-catching brochure is half the battle when it comes …

5 Tips for Creating Advertising Copy that Sells

Dark Horse-Creating Advertising (2)

Punchy, eloquent, and engaging copy is the backbone of advertising. While a picture can say 1000 words, text can be an exceptionally effective way to communicate with consumers and persuade them to take a specific action. Advertising is evolving, and you need to evolve with it. While traditional models of advertising still exist, businesses are …

11 Essential Graphic Design Tips for Beginners

Dark Horse - Graphic Design Tips for Beginners (2)

Many designers that walk among us are actually not university-trained graphic designers at all. Thanks to the internet and the plethora of apps and websites out there, even the most design-challenged people can become great graphic designers. But, there are some essential things you need to know if you’re going to dabble in the design …