It may seem like an inconsequential decision, coming up with the colours behind your brand, but don’t be fooled. Colour theory is a central aspect of design, and the decisions you make will have a huge impact on the way your brand is portrayed and perceived. What is colour theory? Colour theory, also known as …
The choice to redesign your brand’s logo isn’t always an easy one. Your customers know and love your brand, and your logo is the recognisable face behind it. But, as your company changes and grows, it is important to show this change through every facet of your business, and that means that your logo comes …
Even with the digitisation of advertising and design, posters have remained a crucial facet of marketing strategies. One can’t just scroll past a poster; well-designed posters demand your attention. Whether it be a concert advertisement stuck haphazardly on the side of a construction site, or a poster the size of your apartment plastered across a …
Graphic design is all about visual problem solving, communicating ideas through graphics and text. Like any visual medium, the graphic design world is constantly evolving, trends will change and graphic designers are constantly working to be more inspiring, informative, clever and captivating in their work. If you love graphic design, then you can’t miss out …
For a small piece of cardboard, a business card can make a huge impact on your business. A business card should provide a snapshot of what makes your company unique. As such, how you approach designing your business card should be influenced by your industry. The design and style of your business card should reflect …
Building a strong visual brand personality is key to helping potential customers identify your business. No matter the scale of your business, from sole-trader to larger companies, reinforcing a strong visual brand identity is the best way to draw the right kind of attention to your brand. What is a brand identity? A brand identity …
Graphic design is always changing. With new technologies and trends appearing almost overnight, it’s no wonder that graphic design trends are ever changing and evolving as well. Graphic design has come a long way over the past few years and the new year comes as no difference. 2017 is going to prove to be yet …
Once you have gained customers and clients, it’s just as important to keep them. Having the right kind of communication with your clients means that you’ll be able to cater to their needs more effectively and they will feel like you care about them and their business. So how can you show your clients you …
As we head into 2017, charity organisations continue to be a major factor in Australian calendar production. Generally speaking, most calendar themes are at least loosely tied to the cause represented by each individual charity. For example, the Buy a Bale organisation, established to support farmers and others having a rough time in rural areas …