Printed labels are more than a way of naming your products. A label represents your business long after the goods have left your store. Use reliable label printing services to help you prepare a label that stands out from the competition with the use of colour and design. Incorporate your logo or brand name for instant recognition on everything you sell.

Aim for high quality printing with a professional presentation to improve your standing in the industry. Marketing your company and the products you sell with the use of a top rate label could improve sales and attract potential customers.

1. Colour Theme

Compare labels used by your competitors. A bold colour theme that is in contrast to your rivals will give your product the edge. Think in terms of the major grocery stores. The supermarket chains are identified by the colour of their logos. This could work for your company too especially if you can work on a design that stands out. The use of colour could reflect your type of business. Bright or vivid colours might be chosen for the younger customer while cool blues and greens for health and beauty products.

2. Original and Unique Design

Get help with the design from a professional printing company as they will have graphic designers on staff to bring you a fresh look to your label. Coming up with an idea that is original is not easy unless you have been professionally trained in the field of design and advertising.

3. Logos and Brand Name

The use of logos and brand names on labels will help the overall look and promote an image about your company and its products that lets your customers recognise you in an instant.

4. Papers and Adhesives

Custom sticker printing for your labels can easily be sourced on the Internet. There are many reliable printers to choose from but it is important to look for those that offer choices of papers and adhesives. Glossy papers will work better over flat and water resistant or UV stickers work best for outdoor use.

5. Uses for Labels

Labels can be put to use in many different ways. Present your product with a professional image and improve sales. Use labels to organise your office folders and shopfront shelves or CDs and other media storage items. Consider labels for wine or other bottles for your next special function or celebration.

Label sizes will depend on how you intend to use the sticker. Using a printing company means you will have a wide selection of sizes and paper weights and finishes. There are many reputable printing services online and most people now find this is a most convenient way to shop for label printing.

The costs of using a printer may be much cheaper than you realise. Competition is fierce so each company will offer discounts for bulk orders or special deals.

5 Ideas for Label Printing is a post from: Dark Horse Articles

Many companies see stickers as an item best left behind in childhood … all those messy residues! In fact, even if the target market for your business extends past age 12, there are plenty of ways you can use stickers to help brand and build your business. Stickers ‘stick’ around … and if you can manage to get over all of their associated puns you can actually do some great marketing work with custom sticker printing for a tiny price.

1. As in-store giveaways for kids

The only promotional giveaway that kids would pay more attention than stickers, is chocolate. And it is easy to see which of those wins in the longevity stakes! Kids will pop your stickers on their toys, books and furniture, keeping your company in theirs, and their parents’, memories for quite a while.

2. As in-store giveaways for adults

Adults often like stickers as much as kids – the only consideration is that they tend not to put them in so many different places, and they look for something which is not obvious advertising. If you can design a sticker that helps a person brand themselves (ie, it makes a statement that your customer wants to associate with their own personality), it will often be displayed prominently, kept clean and actually enjoyed! The design of your printed sticker is important if this is your strategy.

3. In your direct mail advertising

You can use your stickers as giveaways for entertainment/leisure display in your direct mail advertising, just as you can in-store. Another often-used tactic is to include your logo on ‘functional’ printed stickers within your direct mailings. Stickers can be used for envelope sealers or for scrapbooking, and give people a reason to actually look through your direct mail letter.

4. As a substitute for coupons

We have all, at one stage or another, had a fast food sticker on our windshield that entitled us to a free upgrade. You can also ask customers to put your custom sticker printing on their store loyalty card, phone card, even credit card for handy access to your discounts.

5. Sponsoring a sports team

Even if your company can’t get one of the coveted placements on player’s uniforms, you can get quite a lot of exposure by putting your stickers on their equipment. Cricket bats, hockey sticks, helmets … these all have room for printed stickers, and you are less likely to be competing for attention on the uniform.

6. On employee cars and company vehicles

Don’t waste all that ripe marketing space! You can get larger custom sticker printing done for car doors (many products are paint-safe), or simply pop some of your company stickers in visible spots on the windows.

Sticker design best practices

We touched on this point earlier – for most people over the age of 12, your sticker has to provide something greater than the joy of adhesion! This comes in its design, and can be in the form of:

• Something that looks ‘cool’ or attractive
• Is useful, such as a map or coupon
• Helps people define their personality to others

Sticker printing best practices

You can get the most of out your customer sticker printing exercise by collaborating with the company printing your stickers for you. Ask them questions about:

• What sort of stock will work best for the application you have in mind
• Whether the back of the sticker can be utilised for providing information
• Whether they can die-cut your stickers, and whether the price suits your budget
• Whether they can help you with the design of your sticker for a reasonable price

Six Ways to Use Sticker Printing to Market Your Business is a post from: Dark Horse Articles