Stationery
Does Your Company Stationery Portray The Proper Image?
Where were you when you first heard someone say that first impressions are everything? Possibly, you were at a business meeting or conference early in your career. This bit of sage wisdom is usually taught to newcomers who are affiliated with the business world for the first time in their lives. They absorb the idea that a business suit or other, more formal clothing makes a much better impression on a potential customer than a pair of jeans and a t-shirt. They learn that their appearance has an effect on people, and that first glimpse of a person is often the image that is remembered the most.
This adage is especially true when you consider the impact that your company stationary can make on the world at large. That small sheet of paper commonly called stationary is literally the line of contact between you and the world. No matter where in the world your stationary goes, it represents you and your company. That is a pretty tall order for a letter-sized rectangle of paper!
You want your company stationary to portray the proper image. What is considered the “proper” image? A lot depends on what kind of company you have. For example, if you work in the financial area or in management of a large company, chances are you do not wear shorts and flip flops to work. You have a professional dress code, which is adhered to by those in your position, and sometimes by those who aspire to be in your position. You look a certain way because you have a certain job to do. The same rules should apply to your company stationary.
