Printing
8 Printing Dos and Don’ts for New Publishers
Have you just started a new publishing company? Whether you’re involved with postcards, business cards, or brochure printing, you need to know about the “Do’s” and “Don’ts” of publishing. Knowing which mistakes to avoid will help you get off to a good start.
To ensure success, follow these eight “Do’s” and “Don’ts”:
How to Choose a Printing Company
Choosing to employ the services of a professional printing company is a sound business decision. You will experience benefits such as high quality consistent results, increased efficiency and financial savings. But how do you know which company is the right one to choose? With so many businesses out there offering services such as brochure and booklet printing, it can be a difficult decision. Our guide looks at some of the most important factors to consider, to make sure that you find the right commercial partner for your business.
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How to Make the Most of Your Company Logo
Branding is a key element of any successful marketing strategy and at the core of good marketing you will always find an effective logo. Designing the right logo should be one of the first things you consider when you begin promoting a new business or rebranding an existing one. It should evoke the essence of your company simply and immediately; once you have it in place, everything from booklet printing to designing your company website will follow on from there. Our guide looks at some of the most important things you should consider when designing and implementing a new company logo.
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How Professional Printing Can Help Your Business
There are many reasons why you should employ the services of a professional printing service instead of doing it all yourself, in house. Our guide looks at a few of the most important.
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Things to Consider When Choosing a Printing Company
Choosing a specialist professional company to help you with booklet printing and other similar jobs is very good idea. Professional printers will ensure high quality results that reflect well on your business and can save money in the long run by reducing wastage and freeing up your staff to concentrate on your core business. It can be difficult however to know which company to choose. In this guide we look at a few of the most important things to consider when you are making this tricky decision.
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4 Reasons to use a Professional Printing Company
From letterhead to business card printing and much more besides, every business needs to produce plenty of printed materials. Many companies choose to keep printing in house in an attempt to save money. More often than not this is a false economy that ultimately costs the business money in the long run. There are many advantages to outsourcing your printing needs to a professional company. Our guide looks at a few of them.
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5 Ways Professional Printing can Benefit Your Business
In an electronic age it is easy to imagine that printing has less of a role to play in business than before. Nothing could be further from the truth. Today, as ever, any successful company will use a variety of printed materials to advertise the business, give support to its clients and promote events. The power of printing is just as great as ever. If anything its importance has only increased. As the world has become more sophisticated, so have the standards that consumers expect from the companies with which they deal. High quality professional printing is very much the order of the day.
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How to Choose the Right Printing Company
Whether you’re a graphic designer looking to outsource printing for your clients or a business looking to deal directly with a printing company for business card printing or mass-newsletter sends, the printing company you decide upon can have a big effect on your success. Making the wrong choice can not only lead to delays and mistakes, it can also cost you clients or sully your reputation in the business world by creating sub-standard products. There are a few things to look out for when trying to decide on a printing company and we’ve put together a list to try to help you out. Happy hunting!
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Printing Terms and What They Mean
You have a logo and booklets, business cards, letterheads and other stationery ready for your business and head to a professional printer. Thinking you have the hard part nailed, it can be distressing to be met with a load of terms specific to printing only to realise that you have little to no idea of what they mean. Before heading off for booklet printing, business card printing, or any other type of printing, have a look at this list which defines some key printing terms.
Artwork – Text, graphics and illustrations used in combination or individually ready for printing.
Bleed – Additional image that extends beyond the edge of the page. When an image or colour is printed to the edge of a page, a bleed is used so that when the paper is cut, a white line does not appear on the edge of the page.
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The Wonders Of Modern Day Printing
Printing has a long and interesting history from the woodblock almost two millennia ago. As time has gone on technological advancements have become increasingly common and more regular. In particular, computerisation of printing has revolutionised printing services, making book printing services like print on demand a viable option.
A Very Brief History
Johannes Gutenberg’s invention of the printing press, using mechanical movable type, was a major breakthrough. The form of printing (letterpress printing) that it enabled flourished from its inception in the mid 15th century, right through until the second half of the 20th century.
Offset presses came along in the late 19th and early 20th centuries. With this technique, a print is made to the printing surface via a rubber blanket to which the inked image has initially been transferred. Offset printing is best suited for large high quality printing jobs, such as for newspapers.
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