greeting card printing
3 Different Ways to Design Greeting Cards
There are many options in these days of electronic media for designing your own greeting card. For those with an inbuilt artistic flair this can be an easy task but for the rest of us we may need help from the experts. Certainly for the greeting card printing it is best to go with a professional printer especially if the cards are to be used for business purposes.
Greeting cards can range in style from formal to casual. The tone may be a serious message along with a special thank you to show appreciation for your customer’s patronage or they may be light hearted with a humorous undertone. Whatever the occasion make sure the message is portrayed in the most professional way.
Design your own card
A great solution if you are creative and artistic enough is to design your own greeting cards. If you are also computer savvy, produce the design electronically ready to submit to the printer. All you need to do is come up with a unique theme then use a painting software program to draw your idea. Add colours and background tones to bring the card to life.
Six Ways to Use Greeting Card Printing to Market Your Business
Everybody loves getting a card in the mail. That slightly higher weight and extra thickness sort of makes you feel like it’s your birthday – no matter how old you get! Helping people get into a good mood is excellent practice for marketing your business to them, which is what has helped greeting cards stay in the realms of direct marketing for so long. Before there was email, there was greeting card printing … and when email falls by the wayside, physical greeting cards will still retain their marketing value. Here we give you six ideas for using colour card printing to get customers through your doors.
Customer-controlled blanks
This is a great way to guarantee that your cards will be kept, thought about in the future, and reach more than one person. There is little opportunity for direct marketing with this form of greeting card printing, but plenty of branding opportunity for branding. DO you want to send out company cards for people to use at Christmas? Think of a quirky way to connect the company and the event, and you have a card which is valuable to three people all of a sudden – you, the person you give it to, and the person THEY give it to.
Customise Your Business Christmas Cards
It seems like the holidays come around a little sooner each year, but you don’t have to let them sneak up on you this year! Prepare for the holidays ahead of time by doing a little advanced planning. Make room in your corporate budget to be able to have some Christmas cards printed especially for your company. What better way to show business associates and clients how much they are appreciated than to send them a Christmas card?
Greeting cards are more affordable than most of the other items used to extend a friendly gesture this time of the year, such as gift baskets. Affordability is especially important for the new business owner. You can make an excellent impression and build goodwill at the same time with the use of business Christmas cards.
However, you do not want to run down to your local greeting card shop and pick out the number of pre-printed Christmas cards you are going to need. Nor would you attempt to print them yourself on your office or home printer. Retail cards can be expensive, and printing your own cards would call for card stock, lots of printer ink, and a good bit of your valuable time. So, what should you do to accomplish your goal of sending out business Christmas cards?
The most logical and the least expensive solution is to have your greeting cards printed by a good online printing company. Online companies are usually the best option as far as the price for a greeting card printing job and the quality of the finished product. When you use an online printing company, you are able to choose what the cards look like as well as the exact message they convey to others. You can’t do this with retail cards, and a reputable online printer can do it for you at a better price than what you would pay to print them yourself, saving you both money and time.
Customized Invitations for Your Event
Customized invitations have the ability to add a touch of individuality to your event. No matter what type of event you are planning, invitations that you have planned and designed yourself are unique. They are definitely attention grabbers, and let’s face it – you want the people who will receive the invitations to read them! Often, with the rather generic type of retail invitation that is available in stores today, the recipients do not bother to do much more than glance at the front of the card before tossing it into a pile of junk mail, or worse, into the trash.
Don’t let this happen to your invitations. Put a little of yourself into the design and the copy as well. The friends and colleagues you will be sending the invitation to can’t help but pay attention to such a personalized design. Consider the fact that your invitations are really just the start of your party. They set the tone for the whole affair. Words and pictures, even the colours that are used in these invitations can make a difference in whether or not your event is a hit or a bust.
However, what if you are at a loss for words, and do not feel very creative when the time comes for you to sit down and plan what you want your invitations to look at, and the message that you want them to convey? It is not necessary to feel tempted to run to the nearest store and purchase a supply of boring invitations to use. It is also not a requisite to head to your local “brick and mortar” printing shop to see what their advice to your dilemma would be. This really is not a dilemma at all, for the only thing you need to know how to do is an online search.
