calendar printing
Five Ways to Use Calendar Printing to Market Your Business
Calendar marketing seems like a sure thing at face value. After all, everyone needs a calendar, and who doesn’t like something for free? The problem is, you’re competing with Anne Geddes’ babies in giant peapods and Australia’s most beautiful landscapes … it just isn’t a level playing field! You need to have a strategy for using calendar printing to marketing your business – a well-defined method by which you’ll be promoting the use of your business. Branding is tough in the world of calendars – but there are plenty of other ways to make your printed calendars count! We check them out.
As giveaways – insert your sale periods in the calendar
With just a little planning, you’ll be able to tell customers the best times to shop at your store, and make the most of loss leader promotions. Don’t shade out the squares of your sales periods completely – compromising the usefulness of your calendar could cause it to be tossed out completely. You can design a little reminder into the main picture area of the calendar as well, to help ensure it isn’t missed.
