6 Tips For Attracting Customers With Vouchers
Vouchers are a good way to incentivise a customer to purchase or sample your product. There are limitless options of exactly what to offer a potential consumer. While vouchers can lure a customer to a particular product, it’s worth using this event to learn as much about a customer as possible, as this information is usually valuable. One can have vouchers printed at many outlets that also offer book printing.
Mass Market Approach
This approach is appropriate if the product one is trying to sell appeals to a major segment of the general population (think McDonald’s). Getting vouchers out via this method can be done in several ways. Letterbox drops are one way. Handing out vouchers in high foot traffic areas, like the central business district is another.
Targeted
For a product that has a more niche appeal, the mass market approach is unlikely to work too well. Instead, one should go through the channels that represent the types of customers one is trying to make contact with. Industry specific trade fairs, or locations that are synonymous with your product are possibilities. For example, vouchers for discounts on new sports equipment is probably likely to be well received at a weekend sports event. Inserting these vouchers in a sports related magazine would be another targeted option.
Clear Plan
However one decides to use vouchers, it is essential to firstly have a clear plan on what one intends to achieve. From there one can develop a strategy on voucher usage.
Give Customers A Range Of Options
One can never be too sure how a promotional campaign is going to pan out. Unless you really have your finger on the pulse, and are extremely confident that customers will react favourably to a single campaign, don’t limit yourself. Rather, give customers a few options. Some customers might be happy with a free gift. Others may prefer “buy one, get one free”. Some more may be happy to sign up to a mailing list for an additional incentive. Giving choice can help attract different types of consumers.
Effective Recording Systems
Attracting extra customers through the distribution of vouchers can be a simple, effective technique. It can, however, be so much more than this. Bringing voucher clutching consumers to your product or service offers a golden opportunity – to learn about your customers. Naturally, one needs to put a system in place to record data about these customers. Numbered or segmented vouchers may help a business find out which segment a customer received vouchers through. Voucher special offers can also make it a precondition that users provide a certain level of personal information, in order to receive the special offer – this could be in the way of a few simple questions, or providing answers by signing up to a mailing list.
Results And Lesson Learning
Apart from looking at any obvious changes in sales figures, there is much to be learned from voucher campaigns. This could include learning which offers were most attractive to consumers, as well as consumer demographics, such as what types of consumers are responding, their ages, genders and so on. One also needs to assess any increases in sales against the increased costs of acquiring new customers. One can then adjust any future voucher campaigns to increase effectiveness. You can then embark on the next lot of voucher printing and brochure printing with increased confidence.
