Say it With a Postcard: A Guide to Marketing with Postcards

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Marketing has come a long way over the years. It’s not only about print anymore – there’s digital marketing, social media marketing, audio marketing and even such a thing as scent marketing. But none of these should take away from direct print marketing, as this most certainly still has its place in the marketing world. …

Top Ways to Make Your Business Brochures Stand Out

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A brochure can be an important piece of marketing for a business. Brochures are used to communicate your brand’s story and important information about your products and services, as well as persuade potential customers to take action. With the right copy and eye catching design, your brochures can act as a salesperson for your business …

Finding the Right Balance Between Print and Digital Media

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Despite the migration of many forms of media to online platforms, print media still remains a relevant and effective way to reach customers. For your business, it’s important to understand how your customers desire to consume content and find the right mix between your digital and print media. Digital vs print media Interestingly, recent studies …

Graphic Design 101: How To Make Your Poster Stand Out

darkhorse - Graphic Design 101 How To Make Your Poster Stand Out

Even with the digitisation of advertising and design, posters have remained a crucial facet of marketing strategies. One can’t just scroll past a poster; well-designed posters demand your attention. Whether it be a concert advertisement stuck haphazardly on the side of a construction site, or a poster the size of your apartment plastered across a …

The 8 Best Graphic Design Blogs to Follow

DarkHorse - The 8 Best Graphic Design Blogs to Follow

Graphic design is all about visual problem solving, communicating ideas through graphics and text. Like any visual medium, the graphic design world is constantly evolving, trends will change and graphic designers are constantly working to be more inspiring, informative, clever and captivating in their work. If you love graphic design, then you can’t miss out …