15 of the very best brochure designs

The humble brochure remains one of the most effective ways to get a customer’s attention, and then drive purchasing behaviour. Informative, enjoyable to read, colourful, and useful, a brochure lets a potential customer know what’s on sale, what’s worth buying, and what to look for when they come to the store. For your business to …

10 reasons why you should offer your customers gift vouchers

Dark Horse - customers gift vouchers

One of the most powerful marketing tools that you have at your disposal is the gift voucher. Used effectively, a gift voucher does not just bring revenue into the business. It also builds a stronger relationship between you and your customer, helps you to find new customers (the person getting the gift voucher may have …

How Your Business Should be Utilising Brochures

Darkhorse - Utilising Brochures

A well-designed brochure can be one of the most effective marketing tools for your business to get products and services into the hands of the masses (especially for small businesses). But, it’s important to get it right. Why should your business use a brochure? A beautifully-designed, eye-catching brochure is half the battle when it comes …

5 Tips for Creating Advertising Copy that Sells

Dark Horse-Creating Advertising (2)

Punchy, eloquent, and engaging copy is the backbone of advertising. While a picture can say 1000 words, text can be an exceptionally effective way to communicate with consumers and persuade them to take a specific action. Advertising is evolving, and you need to evolve with it. While traditional models of advertising still exist, businesses are …

11 Essential Graphic Design Tips for Beginners

Dark Horse - Graphic Design Tips for Beginners (2)

Many designers that walk among us are actually not university-trained graphic designers at all. Thanks to the internet and the plethora of apps and websites out there, even the most design-challenged people can become great graphic designers. But, there are some essential things you need to know if you’re going to dabble in the design …

What’s the Difference Between Digital and Offset Printing?

darkhorse - Digital and Offset Printing

Although offset printing has previously been the clear choice for print jobs, the popularity of digital printing has made the landscape quite confusing. This is especially true when considering that not many people actually know the difference. So, here’s a breakdown of the differences between digital and offset printing. What is it: offset printing As …

Say it With a Postcard: A Guide to Marketing with Postcards

dark - Marketing with Postcards

Marketing has come a long way over the years. It’s not only about print anymore – there’s digital marketing, social media marketing, audio marketing and even such a thing as scent marketing. But none of these should take away from direct print marketing, as this most certainly still has its place in the marketing world. …

Top Ways to Make Your Business Brochures Stand Out

darkhorse---Top-Ways-to-Make-Your-Business-Brochures-Stand-Out

A brochure can be an important piece of marketing for a business. Brochures are used to communicate your brand’s story and important information about your products and services, as well as persuade potential customers to take action. With the right copy and eye catching design, your brochures can act as a salesperson for your business …