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How to Represent Your Brand with a Killer Colour Combination

You should already be aware that colour is critical to a brand, as the colours that you choose to represent your brand will have a big impact on how people perceive and interact with it. Indeed, there’s an entire brand of psychology called ‘colour psychology,’ which looks at how people respond to different colours. Having …

Everything You Need to Know to Make Memorable Brand Stickers that Really Stand Out

Stickers

Stickers are one of the oldest tricks in the marketing book, and they still remain as relevant now as they ever have been. A well-designed sticker will catch the eye of any consumer and instantly give you that all-important brand recognition. With so many stickers in circulation, and so many brands competing for consumer attention, …

Why the Most Organised and Efficient Employees Still Use Paper-Based Books and Diaries

Diaries

We keep getting told that we should digitise the office’ and move as much as we can to our computers. There are certainly benefits to computers (what modern workplace doesn’t rely on them?), however the zeal in embracing technology can sometimes make us lose sight of the benefits of using paper-based materials too.   There …

5 Reasons Why Postcards Are Excellent Marketing Tools

There’s an idea in the era of digital media that a printed postcard is no longer useful. However, this perception isn’t accurate at all. Postcards, when done right, are still an enormously effective tool for marketing or to share information. Indeed, in some ways, postcards remain one of the most effective approaches to branding, and …

The Top Six Trends in Print Marketing in 2019

Many people say that print won’t hold value in 2019. While the Internet and digital platforms do indeed account for the biggest slice of the marketing pie now, and offer benefits around analytics and interaction that print can’t, there’s still going to be an important and ongoing role for print into the foreseeable future. In …

How to Write a Great Brochure

Dark Horse - Write a Great Brochure

Brochures remain one of the most effective marketing mediums available to businesses. This is because people appreciate having good quality, tactile information and are willing to spend longer looking at a brochure than they would reading a digital advertisement or similar. The benefits for your business are that you can provide more information through a …

5 Ways to Make Your Flyers More Attractive

While there’s so much being written about the effectiveness of email and other digital platforms for marketing, the smartest brands aren’t overlooking the value of the printed word. Flyers continue to be a highly effective marketing channel for all brands. This is because they capture the attention of consumers for longer, are more memorable, and …

5 Reasons Australians Prefer Mail Flyers Over Email Marketing

You’ve probably been told over and over again to invest big in email marketing. It has been positioned as something of a holy grail of marketing, typically accompanied with phrases such as “guaranteed results” and “deep customer engagement.” While it’s true that email marketing delivers results when used correctly, it’s not the only effective approach …