11 Essential Graphic Design Tips for Beginners

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Many designers that walk among us are actually not university-trained graphic designers at all. Thanks to the internet and the plethora of apps and websites out there, even the most design-challenged people can become great graphic designers. But, there are some essential things you need to know if you’re going to dabble in the design …

What’s the Difference Between Digital and Offset Printing?

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Although offset printing has previously been the clear choice for print jobs, the popularity of digital printing has made the landscape quite confusing. This is especially true when considering that not many people actually know the difference. So, here’s a breakdown of the differences between digital and offset printing. What is it: offset printing As …

Say it With a Postcard: A Guide to Marketing with Postcards

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Marketing has come a long way over the years. It’s not only about print anymore – there’s digital marketing, social media marketing, audio marketing and even such a thing as scent marketing. But none of these should take away from direct print marketing, as this most certainly still has its place in the marketing world. …

Top Ways to Make Your Business Brochures Stand Out

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A brochure can be an important piece of marketing for a business. Brochures are used to communicate your brand’s story and important information about your products and services, as well as persuade potential customers to take action. With the right copy and eye catching design, your brochures can act as a salesperson for your business …

Finding the Right Balance Between Print and Digital Media

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Despite the migration of many forms of media to online platforms, print media still remains a relevant and effective way to reach customers. For your business, it’s important to understand how your customers desire to consume content and find the right mix between your digital and print media. Digital vs print media Interestingly, recent studies …